Wednesday, November 28, 2018
Week 9: Little Boo
What I probably should have posted last week for "obsession" is this photo of my niece. I'm obsessed with her pouty mouth. Anyways... I didn't mind doing all of these capitalist excursions with my family over the holiday because I got to stare at this face, for the most part. She's bathed in this sweet soft light coming in from the skylights in South Coast Plaza. In the top left corner, you can see a little bokeh action happening from the blurred light sources from inside what I remember was the Bed, Bath, and Beyond. Her white shirt is bouncing light into my mother's palm and noticeably off of her gold band. What makes this soft lighting so sweet? I think I am more practiced in using light within the confines of a frame because of my filmmaking background, rather than in a space, which has made this lighting class quite the challenge for me.
Sunday, November 25, 2018
week8: Obsession|Blue Light
This is antelope valley, Utah.We chose to enter the valley before noon.The light is not very strong in that time,but it slanted into antelope valley,so we can look up and see some light on the top of antelope valley.This is just one of the pictures,but it very different from others.Because it's shining blue.It's just natural light coming down without any filters added.I don't know why this happened.But it looks so beautiful.It adds blue to the rocks of antelope valley, which forms a strong visual effect with its original color and the dark parts of the rocks.Such natural colour is tie-in, it is warm and cold tonal confluence actually, you have to marvel at nature too amazing!The top rock is like a sapphire shining in the desert.Beauty is made me choking.I am very curious about how such blue light is refracted.But the tour guide told me that the photos you took in antelope valley might be sold for millions of dollars, so it was really beautiful. Let countless artists gather here.
Week 8: Obsession|Two weathers Two expressions
Week 8: Obsession | Still figuring out color
So, I have always had an obsession for fall. In particular fallen leaves. As I began to think about why, I feel I have always been fond of the colors during this time of year, as well as the sense of renewal that comes with the trees shedding their leaves. This made me begin to think about how I am still a bit confused about certain concepts of light and how our eye perceives color, so I decided to utilize this blog to "obsess" a bit more to see if I could articulate my understanding of color in relation to light thus far.
With my slowly growing understanding of light and color, I am enjoying the way it makes me perceive how I see color in relation to light. At this point, what I am particularly drawn to is the concept that color that is being seen is actually what is being reflected back to the eye. It is very trippy for me to conceive that what I am seeing perhaps is not exactly what I am seeing. Woah paradigm shift.
Within this photo, I am particularly drawn to the middle section where the leaves layer over the green grass. As Lonnie proves time and time again within class, it makes complete sense because of the eyes' natural tendency to desire both warms and cools. As I begin to look closer at the points on certain leaves where there is "white light," I think about the angle in which the light is hitting the leaves in relation to my eye's point of view. This light is perceived as "white" because all colors are being absorbed into the leaf, and due to the angle at which I am viewing the leaf, my eye is perceiving the light to be "white." Comparing where the leaves layer over the grass to where the leaves layer over the cement, my eye is less drawn to the area of cement because there is less of a contrast between the cement color and the leaf colors. With the cement having warmer tones in it than the grass, there is less contrast between the warm color leaves and the warm tones in the cement, and therefore my eye is drawn towards the grass area due to the balance of warms and cools. Of course one could mention that the leaves layering over the grass is more central to the photo which also could contribute to where the eye is drawn, but since this is not a photography class, I will stay focused on the idea of color in relation to light.
In the spirit of Thanksgiving (though we could definitely get very political with this), I am grateful for these weekly blogs and their ability to connect daily life with concepts we discuss in class. Being able to "zoom out" and find connections between personal experiences and learned information has been a transformative aspect of my graduate experience thus far and lighting class has been an integral part of that experience. So thank you! Learning is so wonderful :)
With my slowly growing understanding of light and color, I am enjoying the way it makes me perceive how I see color in relation to light. At this point, what I am particularly drawn to is the concept that color that is being seen is actually what is being reflected back to the eye. It is very trippy for me to conceive that what I am seeing perhaps is not exactly what I am seeing. Woah paradigm shift.
Within this photo, I am particularly drawn to the middle section where the leaves layer over the green grass. As Lonnie proves time and time again within class, it makes complete sense because of the eyes' natural tendency to desire both warms and cools. As I begin to look closer at the points on certain leaves where there is "white light," I think about the angle in which the light is hitting the leaves in relation to my eye's point of view. This light is perceived as "white" because all colors are being absorbed into the leaf, and due to the angle at which I am viewing the leaf, my eye is perceiving the light to be "white." Comparing where the leaves layer over the grass to where the leaves layer over the cement, my eye is less drawn to the area of cement because there is less of a contrast between the cement color and the leaf colors. With the cement having warmer tones in it than the grass, there is less contrast between the warm color leaves and the warm tones in the cement, and therefore my eye is drawn towards the grass area due to the balance of warms and cools. Of course one could mention that the leaves layering over the grass is more central to the photo which also could contribute to where the eye is drawn, but since this is not a photography class, I will stay focused on the idea of color in relation to light.
In the spirit of Thanksgiving (though we could definitely get very political with this), I am grateful for these weekly blogs and their ability to connect daily life with concepts we discuss in class. Being able to "zoom out" and find connections between personal experiences and learned information has been a transformative aspect of my graduate experience thus far and lighting class has been an integral part of that experience. So thank you! Learning is so wonderful :)
Week 8: Obsession | AG, Wine, and Shadows, Oh My
This weekend was spent up in Arroyo Grande and Edna Valley Wineries, so for the weekend my obsession was wine and more shadows. I ended up taking this photo right at noon so it was nice to see how parallel the glasses shadows were to one another. The other part that caught my eye was the thickness of the glass stems which made the shade of the shadow darker since the light reflects through it differently then the cup section of the glass. I also was fascinated by the section where the stem meets the glass and how clear of an outline there was in the shadow towards the connection of the two sections. When you look closer the wood table gives the shadows a bit of an extra texture cause you can see the wood grooves as well as the areas where the wood is darker gives off different shades within the glasses shadow.
Week 8: Obsession | More Layers!
I'm really into this layering of light thing happening. With family in town, we have been doing LOTS of activities including strolling through the SOCO/ OC Mix full of showrooms and places too trendy for me. What I did really enjoy about the place was that because of all of the window fronts, there was so much reflected light happening on the concrete sidewalks. The sun was coming from one direction, going through some plants and I think bamboo in this photo, and also bouncing off of the window on the opposite side that washed out some of the leafy shadows, cutting at a steep angle. It made me think about our projections class and how we talked about angle of projection, light, people, how it bounces off of the grey marley in 1100, and other things of the like. I also thought about how hot it gets in Van Nuys with all of those store fronts, reflecting and refracting light, heating up the whole neighborhood.
Saturday, November 24, 2018
Week 8 : Obsession - The Holidays
I recently watched the movie, "The Grinch Who Stole Christmas", and saw an excellent depiction of obsession over the holidays. The scene that comes to mind is when Martha May Whovier uses a light canon to shoot lights onto her house. While visiting Disneyland this week, I witnessed a similar depiction of obsession. An aspect of obsession is a sense of infatuation and persistent attention on a particular idea or object. While walking down Main Street in Disneyland, the lights prevent you from forgetting about the holiday spirit. The sheer number of lights gives you an overwhelming all-encompassing feeling. This could be in a positive or negative way. While walking down the street, there is not a single direction you can look without getting the feeling that it is Christmas time. For me, this has positive and comforting associations. The decorations in Disneyland are so obsessive that you can be among thousands of strangers in a different state and still get a sense of the comfort of the Christmas tree at home. Although, none of these lights were large themselves, the huge number of small lights created a magnificent presence. Related to the concept of obsession, I find it interesting how a multitude of small lights can have such a strong effect.
Monday, November 19, 2018
Week 7: Front Light
This is a terrible photo, but it captures a glimpse of an interesting light experience I had. While driving in the center of a multi-lane highway, a motorcycle pulled in behind me. Something about the single light in the foreground of my rear view mirror was captivating. It created a sense of symmetry of the vast colloid of lights behind me. It also created a focal point that caught my attention. Once my attention was drawn, the scene was quite enjoyable. Typically, I adjust my rear view mirror at night to dampen the harsh light shining directly at my retinas. In this instance, I found myself repeatedly observing the artistic and dimensional view behind me. The glowing headlights were not only interesting scenic objects, but lit the space in a unique way. Because of their angles and locations, they produced a sort of horizontal light that created shadows of vehicles and exaggerated the texture of the road. I was most interested in the effect of reflection of lights from different distances. These concepts as well as the light shining directly at the viewer are ideas I'd like to play with in class.
Sunday, November 18, 2018
Week 7: Shadow grid
While walking around the outside area of the Newport Beach Civic Center, I noticed the bright sunlight crisply shinning through the overhead trellis emblazoning shadows of the diagonal grid onto the brickwork below. The way the shadows fell created an interesting juxtaposition between the angular lines of the projected shadows and the curvature of the building's modern architecture. The other interesting aspect that caught my attention was the variation in focus across the different areas of shadow lines. It was quite noticeable how the closer the shadow's source object was to the surface, the harder and sharper the resulting shadow. And in reverse, as the shadow's source moved further away, the resulting shadow would become progressively softer and less defined.
Week 7: Connection
This is a picture of a building I took during BYU's visit,I don't know why , I really want to take such a picture.I like the texture of the stone tablet, the color of the trees behind it and the color of the building. It feels very matching. It's a lot like autumn, dry, dark yellow and devoid of emotion. Then through these, I found the reflection on the stone on the shade of the tree. It covers the whole monument, which echoes the trees we can see behind. Which brings me to the idea of how we can make a light echo, like a picture of a connection. We just want the light to help us cut the space, but in fact it can be very dramatic, like the project sunset I made before.
week 7:Before riding home
This time, I still use the natural light to make an effective expression on the stage by observing the relationship between the light and the object. This picture was captured when I was preparing to ride home before the sun went down. First of all, this group The light happens before the sun sets, so the shadow on the object is extraordinarily long, giving me the feeling of time of deformation, and the objects seen by the eyes are all abstract circles, especially with the light before sunset. Sporty, so this gave me a good inspiration. Maybe in the later creations, I will use an abstract circle or a bicycle to represent a sun, and then use the objective facts of sunset light to create the sun on the stage. After the long shadow, I have a new understanding through this observation. The natural light has the function of calibrating the real time and space, which allows me to not only play subjectively but also use the light when I create it later. Better reproduce external time and space!
Saturday, November 17, 2018
Week 7: Yet another early morning in an empty parking lot
Here's yet another Mesa Parking Structure photo, this time a few floors down from my first blog entry. For some reason this quarter I'm feeling drawn to big open spaces. Maybe because I feel a lack of this overall? Anyways, I was particularly drawn to the strong, clear, shaping of light in contrast to the darker spaces due to the structures of the parking structure that only let the light in through certain open areas. Due to these structures, the areas that are lit give dimension to the space in a very geometric way which I find comparable to the use of the shutters on the shins we have utilized within certain people's pieces throughout projects. In addition to shaping space in this way, the lit spaces that are closer to the viewer also reveal the details of the floor, giving the space more texture. I am intrigued by the subtle light at the base of the front two pillars in contrast to the strongly lit spaces just in front of them. In my mind I envision the two pillars being dancers moving towards the strongly lit spaces that are just downstage of them, moving into a space of vulnerability and light from a space of safety and hiding.
Thursday, November 15, 2018
Week 7: Layers
As I was rolling out of bed the other morning, I saw this layering of light from my bathroom, into the “hallway” and onto the bedroom door. The way the angles, distance, and the glossiness of the surfaces effects the light, drew my eye. Because you get a sense of where the source is, I feel like I read the warm spots in the photo from left to right. Then I go back and notice the cooler colors from the windows letting daylight in. You can clearly see the changes in color temperature when all together. I wonder how this photo would make me feel if taken at night, without any cool colors with only the bathroom light as the source. I think we talked about it in class one day that when contained in the frame of a photo, all warm colors is less bothersome. When only warm light surrounds us in space, that’s when it can feel funky monkey.
Wednesday, November 14, 2018
Week 7: A Face in the Shadows
While doing work in Eco Grounds, I looked over to see the different shadows being cast onto the floor. I saw a face after staring at the ground for a bit, with the poster shadows as eyes and the trashcan was the mouth. I kept coming back to this portion of light in the coffee shop because the way the tree branches were moving outside made it calming and a bit mesmerizing to look at. The outline of the leaves was not as crisp as the posters on the door because of the distance, which added different intensities. The middle of the leaves shadows was darker and then got lighter as the light dispersed to the ends of the leaves. I also noticed how the overall picture changed a small bit while writing this blog due to the sun moving and/or clouds blocking the sun, which cast different shadows onto the ground.
Monday, November 12, 2018
Week 6: Site Specific | The Irvine Spectrum
Growing up in Orange County, the Spectrum has always had a distinctly different personality than the other major central Orange County malls. South Coast Plaza was the larger indoor mall complex where the families frequented. Fashion Island was the high-end outdoor mall where the housewives of Newport and Laguna flocked. But Spectrum has always had a more casual and youth-oriented design. Even with its many recent renovations, the shopping center has a more lively look and more dramatic lighting. The overall design of the center successfully blends a happening nightlife feel with the ubiquitous Irvine Company property aesthetic. In certain areas, new design accents utilize dynamic lighting and in many cases water or mist elements to add further excitement effect. When I last visited the Spectrum, this plaza area was completely open. But since then they have added an interesting combination of landscaping, lighting, and mist to inject more spectacle into the shopping experience.
Miniso is a Japan-based brand which sells various household goods such as cosmetics, toys, and kitchenware. I felt that the lighting design for this store was a miss. The majority of the store was flushed out in basic white light, while the accented areas were logos around the high border of the room. This lighting concept stole the shopper's focus up and away from the store's products and actually made it somewhat difficult to notice anything else in the store.
Cucina Enoteca is an Italian inspired kitchen and wine shop. I felt that this design effectively utilized the lighting to create different spacial areas, levels, and textures. While the dim overhead lighting was needed for the partons dinning, the unique choices of fixtures gave an interesting architecture to the room and the intensity of the lighting. The other interesting choice was the use of backdrop lighting along the back kitchen wall and the brighter lighting in the exposed open kitchen. It helped guide the viewers focus thought the space and created a separation between the intimate dining area and the bright and active kitchen.
Sunday, November 11, 2018
Week 6: Site Specific - The Irvine Spectrum
Overall Environment
When I first moved to Irvine, I was a bit shocked to find out that a central "Downtown" area did not exist. I was accustomed to this in the college town I grew up in. Instead, it seemed that the only avenue to satisfy the desire of "getting out of the house" was to go to one of the various shopping outlets dispersed between neighborhoods. While visiting The Irvine Spectrum Center, I felt as if it was designed to provide the satisfaction of being somewhere 'special' for a day or night out. This is evident by the amusement park feel of the towering Ferris wheel and the arcade vibe of the diffuse neon lights. The shopping center is designed in a way that allows people to lounge along the walkways. Instead of being forced to keep walking between shops, visitors can sit outside and enjoy a meal or observe the bursts of colorful fog that rises from the sidewalk. I think the designers were successful at accomplishing their goal of creating an atmosphere for people to hang out rather than simply shop. The image captures the colors infused throughout the setting as well as the invitation to slow down and spend some time there.
Unsuccessful Aesthetic
Speaking of a feel-good destination, Dave and Buster's is settled at the heart of the Spectrum Center and draws people in for a good time. Considering the fact that the whole shopping mall is decorated with neon lights, it confused me to see that the actual resident arcade looked so bland. If it were not for the sign that said Dave and Buster's, I would guess that I was walking into a big-box general store. The flat gray brick walls gave no indication of what existed behind them and the entrance did not give much more of a hint. I would have been more excited to watch the colored fog puffs on the side walk than walk into the cinder block box.
Successful Aesthetic
The store, Irene's Story, had a very attractive appearance to me, and it is not even a store I would shop at (unless it was Christmas and I was shopping for my mom). This clothing store conveyed a simple, yet sophisticated appearance from the outside. An instant glance revealed that it was organized. The flat light and brightness inside the store provided a clarity that focused on the merchandise. It seemed to me that a lot of the clothing was earth-toned which contrasted the sterile white walls comfortably. I think this shop displayed a successful design that did not distract from the product, but rather emphasized its style.
Unsuccessful Aesthetic
Successful Aesthetic
The store, Irene's Story, had a very attractive appearance to me, and it is not even a store I would shop at (unless it was Christmas and I was shopping for my mom). This clothing store conveyed a simple, yet sophisticated appearance from the outside. An instant glance revealed that it was organized. The flat light and brightness inside the store provided a clarity that focused on the merchandise. It seemed to me that a lot of the clothing was earth-toned which contrasted the sterile white walls comfortably. I think this shop displayed a successful design that did not distract from the product, but rather emphasized its style.
Saturday, November 10, 2018
Week 6: Site Specific |Irvine Spectrum Center
I chose spectrum as my place of observation, the same as most casual shopping places, with colorful lights on the lights to create a colorful dream. In terms of space, this is a space for recreation and entertainment, so the main body of the service is people, so the first is the functionality of the space. To understand its functionality, we can talk about the correctness and inaccuracy of the light expressions, so I observed this time. The way in which the form of the light is expressed is judged by whether it conforms to the subjectivity or functionality.
First of all, I think that several main buildings are properly used in the lighting. For example, the design of the Ferris wheel and the theater is particularly dreamy. It is completely in line with the needs of the subject, especially the lights on the rows of trunks. The main building, but after walking a few main objects, although the lighting fully reflects the needs of functionality and subjectivity, but such a landscape sees too much, so it can only be said to behave in a proper manner, from the form of the light In fact, there is no new breakthrough. After walking around, the parking lot next to the main building made me interested. Why? Because it is not like the parking lot of other leisure squares I have seen, because the expression of the light plays a role here, because this parking lot is also very dreamy, it is not like the other parking lot I have seen, it The lights from the first floor to the fifth floor are different, but from a distance it is a vertical rainbow, and it is a human design. I think everyone who comes here first arrives. Parking lot, so in the parking lot with the functionality and subjectivity, with the theme of the lighting, everyone can feel the atmosphere in the first time, I think the design of this integrated parking lot is very good, because From the lighting, it is satisfied with both functional and thematic expressions, and uses the light and space to collide, creating a novel artistic effect!
For the observation of store lighting design, I first choose two open spaces, which are also high-purity cold light to observe.
First of all, this is a massage shop. I think it is particularly bad in the design of the lighting. First of all, as a place where the user relaxes the body, the design of the lighting does not conform to the subjectivity or the functionality. In terms of subjectivity, such a The lighting design has no privacy for the caretaker. In addition, how such high-brightness lighting plays a functional role for customers to relax. I think the designer of this store just has such a good understanding of its functionality and subjectivity. Lighting design, if I am a customer, I will not go in. If I am a designer, I will set the effect of candlelight, giving people a lazy and relaxed atmosphere.
Besides, this Apple store, the lighting design of the Apple store did not want to be the object of observation, because the whole world is the same, but this time it is particularly different, and the design effect of the parking lot is similar, because the most familiar scenes are used. The use of lighting has produced a different effect. I think this designer follows the basic and functional basic design, because the front of the Apple store is a rectangular-shaped lake that leads to the door of the Apple store because of the lights. The bright contrast on the whole, so the entire Apple store is particularly like a stage, especially with a sense of depth, and Apple's logo reflection on the lake is like a moon, as customers can not help but find the reflection in the lake to the door, So I think that this design must be understanding the subjectivity and functionality before it can have an innovative design.
Through this observation, I once again realized that everything is connected. Only by understanding different functionalities and subjectivity can we be more accurate and better in the form of lighting.
Friday, November 9, 2018
Week 6: Site Specific |Irvine Spectrum Center
This is a carousel in the Irvine Spectrum Center. People always said that carousel symbolizes the romantic and navie. Some of the love films always use that scene to express the beginning of love or end of love. In the common situation, that moment always aesthetic. I was used my phone to take this photo, I was not sure what‘s wrong with my camera lens, each speck of light streaks out a beam of light. The top light of gules cooperates on yellow slants the warm light of orange gives a person with the sense of dream and yearning, these light asperse below carousel above resemble a palace, and the carousel is exhibited article. In my opinion is if it's for adult, that's ok. For childen,it can be more lush and colorful. Maybe making the light on the bottom and lighting the carousel, the purpose of lighting wants to highlight carousel and attract children to play.
This is Hollister, I like this brand, even if you can't see anything in front of the store. In Shanghai, when I first time to walk into this store, it was full of perfume. But it isn't the luxury brand. Therefore, the environment in the store matches the logo light in the door very well, which is very low-key and has its connotations. The light in the logo is bright, but it's not dazzling. It's soft in color. However, it really can attract customers want to know what can they buy in this store.
This is Forever 21 shop, on the contrary, this store is straightforward. You can see whatever you want in this store, if this shop isn't matched your style, you can quickly to move to the next shop. The weakness is this logo is very casual. Only using the overhead light. Maybe can make some change to color of logo alphabet.
Wednesday, November 7, 2018
Week 6 : Site Specific | Irvine Spectrum Center
I chose The Irvine Spectrum Center, cause one it was the closest but I also have never been before. Considering one of the definitions of Spectrum is a band of colors, I feel as if the overall designers did a good job in accomplishing that definition of the center. The "pizzazz" moments as I liked to call them happened at the small centers throughout the mall. As you wander throughout what seems to be an endless amount of stores, kinda lost at times, I was always excited to see when the next big moment was going to appear. The Ferris Wheel surrounded by many lite up palm trees, the circle of umbrellas and chairs with lights lining the floor in different colors, the dancing fountains from the ground with the mist/smoke affect shooting up from the lights. It is interesting to me to see all the bells and whistles they put into what is simply just a mall. It pulls people in to be there at all hours of the day because it is a nice place to go shopping during the day since it is outdoors and the weather is always warm and then the lights draw people in at night and help create a hip, fun, trendy place to be.
The store that did not do the trick for me was Target. It is Target, so I don't not know if they cared to think about lights to draw people in. The name alone is what people see and go to. The element that I think was the part that caught my eye was the grand entrance in the shape of a keyhole. Thinking about all Targets though after seeing this one at the Spectrum, they kind of all have that bland look and rely on the name to attract customers. They know you are going to go in, so why not make the lights as bright as possible and just make it easier to see all the things you will be buying from outside the window that was not at all on your list to begin with.
The store that did not do the trick for me was Target. It is Target, so I don't not know if they cared to think about lights to draw people in. The name alone is what people see and go to. The element that I think was the part that caught my eye was the grand entrance in the shape of a keyhole. Thinking about all Targets though after seeing this one at the Spectrum, they kind of all have that bland look and rely on the name to attract customers. They know you are going to go in, so why not make the lights as bright as possible and just make it easier to see all the things you will be buying from outside the window that was not at all on your list to begin with.
Although this was not a store, I immediately was drawn to the Movie Theatre. I noticed it when I came in, however where I parked though was not near the theatre. I could tell when I was close or at least at the back of the theatre because they had a series of lights clumped together lining the top part of the building. I just followed the trail of lights around to the front and was not at all disappointed with how the front of the building looked. You have the typical lights that movie theatres give off; the lights from the movie signs out front, the lights from the sign of movie times being displayed, and the name of the theatre lite up. This movie theatre, made me want to watch a movie right then and there. The lights outlining the building reflected through the ceiling to floor wall of glass and made its way onto the ceiling which made it have that larger then life feel when standing out front.
Monday, November 5, 2018
Week 6: Site Specific | Irvine Spectrum night before the Midterms
Shop 1 || Active
The overall theme for this store is all things relating to the skateboard lifestyle. This was determined by the huge picture of the skateboarder as well as what I was able to see through the clear glass walls in the entry way. The store sign "active" also lends itself to the idea of something pertaining to an active lifestyle. I felt the combination of all these elements at the store front clearly connected with what is sold within the store. Not only does the picture of the skateboarder clue the future customer in to the idea that this is probably a skateboarding lifestyle store, but the clear walls at the entry way provide the customer to see at-a-glance what exactly a skateboarding lifestyle entails, and if that is something they would be interested in. Another aesthetic component that I feel catches the customer's eye is the red light in contrast to the yellow-ish background.
Shop 2 || Spaces
The overall theme for this store is the virtual reality experience. This was determined mainly by the three signs in the display windows and walking into the store to understand more. The main store sign is unlit and has a logo of a geometric figure above the word "Spaces," and there are three signs lit in the display windows related to the virtual reality experience. The design elements making up this storefront initially confused me; I was not quite sure what was being sold, but this could also be due to my unfamiliarity with the world of virtual reality. The signs lit within the display windows are eye-catching, however I am unsure how effectively they depict what is being sold. I felt a video possibly could be more impactful. I was drawn to the main sign word "Spaces," being a dancer, but feel the word might be a bit abstract for a typical consumer walking by. Another confusing design choice was the lit signs within the display windows coupled with the unlit main sign logo. Maybe the main store sign lights were broken, but without the continuity of light, my eyes were confused and were more drawn to the blue light inside. But, maybe that was the point? After all, I did end up going inside the store to inquire more.
Overall, I felt this store design did not work as well as Active's because it lacks clarity of intention and attention, if we are speaking of design and direct connection to the selling of a product. If the intention was to get the customer curious by providing ambiguity, then I may reconsider this conclusion. A possible influence on the design choices of the store front could be the particular physical obstacles that the store is occupying. Having a pillar in the middle of the entrance divides the entry way in two, splitting the customer's attention. In addition, the pillar gives a closed off feel to the store, and makes a customer feel less welcome than one clear main open entry way. I suppose those who are more familiar with the virtual reality world would know a VR store when they saw one, and possibly do not think about design of the store, but being an outsider to that world and a customer who enjoys aesthetics within functional design, I was left pretty confused and uninterested to learn more.
Week 6: Site Specific | Irvine Spectrum
Ah, capitalism. Irvine Spectrum is really doing the most when really all it is, is a super hype strip mall. "Open air mall" if you want to get bougie with it. Walking through aimless pathways, Irvine Spectrum takes you through many illuminated pathways that don't have real direction, forcing you to see everything, in hopes that you'll buy useless objects. The "open air" parts were lit up by various twinkle lights, neon fixtures, and water features. Some with bright colors that feel fun and exciting, some with warmer gentle lights that feel inviting and home-y. I learned that Irvine Spectrum's design was based off of Alhambra, a palace and fortress in Spain, and the word Alhambra meaning "The Red One." There's a section of Irvine Spectrum full of Spanish tiles that run along the walls of an archway. That part was probably the "coziest" part of the mall, devoid of any storefronts. I think the main purpose for the designers was to light the walkways just enough for shoppers to wander and letting the storefronts do the "talking." The paths don't scream, "Notice me!" and the storefronts are, for the most part, inviting. The warm twinkle lights, tungsten light fixtures bouncing off of the tan/orange stucco walls make for a nice walk. I do think it has a successful design, even though I loathe this kind of "free market."
This storefront, L'Occitane En Provence, had this lovely display for shoppers whom are thinking ahead towards the gift giving holidays. I enjoy the way that the blue twinkle lights pull your focus into this advent calendar while the rest of the store is bathed in white light against yellows on the walls and ceiling. Cools and warms! It does give me a warm, fuzzy feeling on the inside because of the way this store presents it's content. I thought of cinnamon on whip cream, those weird orange chocolates, and all of the Christmas-y things. In a strange way, my olfactory senses came into play when viewing this display because of associated memories. A lovely successfully lit storefront that totally made me want to buy all of the soap and lotion. They got me. Stupid holidays.
This store on the other hand, I think it was called Maybe Crazy, did not do what I think it should have done. For a clothing store, they sure didn't light their mannequins in the window displays at all. You can't even see them in the photo, only a vague silhouette of some of them but that is not what I think the designers intended. I understand that having bare compact fluorescent lights is so trendy and they had these weird spinning lights that formed images of a stiletto heel, but even with these lighting ideas, the store seemed cold, bare, and gross. If I walked into that store, I would have aged twenty years because those lights are not flattering. Too dark and also too bright where there are lights. It feels like a lack of attention to how spatial lighting can occur and can work for you. How are you supposed to sell clothing if the store design doesn't make people draw people in?
Week 5 :Cartoon Sky
This was the day after I finish my whole-day‘s lesson.When I raised my head,I was surprise at what I eye‘s catching.Every color in this photo looks so gorgeous.And I used my phone to take this.Also I was not use filter.This is the nature color of sunset clouds.
For this color I also feel the sense of romantic.It mixed the pink,red and cool color blue.I also want it can put on my program cause it mixed well in this warm and cool color.And also made total tone tending to the warm.It very lovely.
It really looks like a cartoon sky,when protagonist raised his head and watched sky,the camera also moved to the sky.At the same time,the protagonist began to speak his inner monologue for some reason.
For this color I also feel the sense of romantic.It mixed the pink,red and cool color blue.I also want it can put on my program cause it mixed well in this warm and cool color.And also made total tone tending to the warm.It very lovely.
Sunday, November 4, 2018
Week 5 :A pair of open eyes and a closed mouth
This is the passage behind the 128 classroom. I was previously interested in the combination of its hollow geometry and light. This time I saw a combination of two hollow geometric figures and a light, I felt like a pair. The eyes and the mouth, the use of geometric media and the use of natural light, can actually create an abstract image, and at the same time with a daily lighting, this real and virtual contrast just has the meaning, It also compares the difference between natural light and artificial light. Especially when you understand the difference, you can make better use of different light to express it effectively. For example, I want to express a pair of open eyes and a closed mouth. So, for example, the two geometric figures borrow natural light and map the outside scenery, so it can show a pair of eyes that see the world, and the artificial illumination light depicts the shape, because the texture of light is different from natural light, contrast It seems like a closed mouth!
Week 5: Shoreline lights
This past weekend in Laguna Beach, native California artist Elizabeth Turk hosted by the Laguna Art Museum, presented her Shoreline Project based on her Seashell X-Ray Mandala Series. Using bright LED lights installed in the shaft of the umbrella, they illuminated a haunting, geometric, x-ray like mandala image through the lining of the umbrella. Held by community participants, this massive collection of around 1,000 umbrellas wandering along the coastline gave an interesting and dynamic combination of movement and lighting. Each illuminated umbrella moved independently across the beach eventually creating a sense of different flowing pathways and patterns. This selective use of light almost evokes the use of gobos and how light can be formed to define specific shapes and designs.
Week 5: Gradient
I choose this photo to discuss the concept of gradient. Considering what we have learned in class, I was drawn in to the concept that my eye expected this phenomenon during a sunset. I was captured by the brilliant burning red and orange of the clouds, yet subconsciously I was comforted by the fact that there was cool blue filling the rest of the space. The top of this photo is nearly black, capturing the unveiling of space into our worldly night. For me, this concept of gradient offers a visual representation of the feeling of change, the feeling of transition, saying goodbye to one thing, and hello to another. I would like to play with the emotions invoked by different complementary colors using gradient.
Saturday, November 3, 2018
Week 5: A Corner
This little corner is where the side wall of the front porch meets the cement portion of the side gate to our place. I feel the shadows from the porch light display a quieter, intimate sort of feeling that can be associated with the night or the ending of a day. I enjoy how the light brings together two unlikely-paired textures, and creates an interesting duo together. It creates a pulled feeling between the two individual textures, as well as bringing a cohesiveness at the same time. This picture reiterates my aesthetic love of simplicity, oppositional ideas, and the isolation of light.Week 5: Día de Muertos
I am in Arizona this weekend for my Grandma's 90th birthday/family reunion and we went to Sedona yesterday. This shopping mall was decorated for Day of the Dead and this one area had Papel Picado's hanging above. The sun shining onto the flags turned them into gels in a way and you could see the swirling of the colors dance on the ground since the wind was moving the flags. The live photo on my iPhone shows this moving effect nicely. I also was drawn to the two different colors. Since we have been talking a lot about how pleasing warm and cool colors together to the eyes I also thought this showed a good representation of that.
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