Week 1: Farmers Market

While walking through the brightly lit LAX Terminal 5 hunting for a quick bite before boarding my flight, I noticed that one of the store fronts seemed to standout from the others. The Farmers Market made an unusual statement among the other terminal stores by utilizing noticeably dimmer and more dramatic lighting choices. Instead of blowing out the full store with bright light like the others, there was a feeling of calm and intimacy to the space which provided a sense relief from the intensity of the otherwise busy pace of the airport terminal. The store used overhead pools of light to highlight specific areas in the store. Dimming the entry and highlighting the back wall also seemed to lure patrons in to explore deeper areas of the store space.