Week 6 : Site Specific | Irvine Spectrum Center

I chose The Irvine Spectrum Center, cause one it was the closest but I also have never been before. Considering one of the definitions of Spectrum is a band of colors, I feel as if the overall designers did a good job in accomplishing that definition of the center. The "pizzazz" moments as I liked to call them happened at the small centers throughout the mall. As you wander throughout what seems to be an endless amount of stores,  kinda lost at times, I was always excited to see when the next big moment was going to appear. The Ferris Wheel surrounded by many lite up palm trees, the circle of umbrellas and chairs with lights lining the floor in different colors, the dancing fountains from the ground with the mist/smoke affect shooting up from the lights. It is interesting to me to see all the bells and whistles they put into what is simply just a mall. It pulls people in to be there at all hours of the day because it is a nice place to go shopping during the day since it is outdoors and the weather is always warm and then the lights draw people in at night and help create a hip, fun, trendy place to be.

The store that did not do the trick for me was Target. It is Target, so I don't not know if they cared to think about lights to draw people in. The name alone is what people see and go to. The element that I think was the part that caught my eye was the grand entrance in the shape of a keyhole. Thinking about all Targets though after seeing this one at the Spectrum, they kind of all have that bland look and rely on the name to attract customers. They know you are going to go in, so why not make the lights as bright as possible and just make it easier to see all the things you will be buying from outside the window that was not at all on your list to begin with.

Although this was not a store, I immediately was drawn to the Movie Theatre. I noticed it when I came in, however where I parked though was not near the theatre. I could tell when I was close or at least at the back of the theatre because they had a series of lights clumped together lining the top part of the building. I just followed the trail of lights around to the front and was not at all disappointed with how the front of the building looked. You have the typical lights that movie theatres give off; the lights from the movie signs out front, the lights from the sign of movie times being displayed, and the name of the theatre lite up. This movie theatre, made me want to watch a movie right then and there. The lights outlining the building reflected through the ceiling to floor wall of glass and made its way onto the ceiling which made it have that larger then life feel when standing out front.